Building a foodtech business from inception to exit
Jamie Ritchie co-founded a B2B2C foodtech business and helped take it from inception through early funding rounds to institutional backing and exit. Along the way, the business entered into commercial deals and joint ventures with partners including major supermarkets and councils. The journey culminated in an exit to an AI company focused on mitigating food waste.
Building the business from inception meant bringing funding and commercial relationships together.
The business was built around a B2B2C model, connecting businesses with consumers through food waste mitigation technology, working with councils, government and supermarkets. Partnerships formed an important part of its development.
Jamie’s involvement spanned the changing demands of that journey: establishing a new venture, raising capital and doing deals with commercial partners. As the business developed, early funding was followed by institutional backing. Relationships extended to major supermarkets and councils, before the eventual exit to a buyer focused on applying AI to the challenge of food waste.
- Business creation
- Fundraising
- Institutional investment
- Commercial partnerships
- Joint ventures
- Exit execution
What the journey involved
Co-founding the business
Jamie helped establish the venture from inception, participating as a founder in the development of the B2B2C business. This provided first-hand experience of building a company and taking responsibility for its direction from the outset.
Early-stage fundraising
The business progressed through early funding rounds as it developed. Jamie helped navigate that process from the founder’s side of the table, bringing together the need for capital with the commercial ambitions of the venture.
Institutional backing
The funding journey advanced to institutional backing. This added experience of working with institutional investors to the earlier rounds, taking the business through successive stages of its financing and development.
Commercial deals and joint ventures
Jamie helped drive deals and joint ventures with commercial partners, including major supermarkets and councils. These relationships brought experience of working with both large businesses and public bodies, and of structuring partnerships around the venture’s commercial objectives.
The exit
The journey culminated in an exit to an AI company focused on mitigating food waste. This took Jamie’s involvement through to a sale, following the work of establishing the business, securing funding and developing commercial partnerships.
From inception to exit
The business moved through successive stages of funding and partnership before the sale.
What that experience brings
Having built a business from inception, Jamie understands the highs and the lows and everything in between. That experience informs his work with clients raising capital, negotiating partnerships and preparing for an exit, with an appreciation of how those decisions connect over the life of a business.
Call us before, not after.
If you are facing a decision like these, we should talk. The earlier the call, the more we can add. The first conversation costs nothing.