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Journeys we have been ON · Out-of-home advertising

From significant minority investment to international exit

Conceived, negotiated, funded and executed a structured significant minority investment in a leading household-name out-of-home advertising company, participating as a principal in the investment. The journey combined the acquisition of competitors with organic growth initiatives, before an exit to a US company backed by private equity. The investment delivered a 2x return in just over two years.

ProvesPrincipal experience across acquisition, growth and exit
Business
Leading household-name out-of-home advertising company
Role
Jamie Ritchie acting as a principal
Journey
Significant minority investment, sector consolidation, organic growth and exit
The opportunity

To invest in an established advertising business and help shape its next phase of growth.

The strategy combined acquiring competitors with developing the existing business, using the company as the platform for a wider roll-up.

For Jamie, this meant experiencing the transaction from the investor’s side of the table: committing capital, helping drive the acquisition strategy and supporting growth before realising value on exit. The experience covered the full investment journey, from buying into the business to its eventual sale to an international acquirer.

Experience
  • Principal investment
  • Buy-and-build
  • Organic growth
  • Exit execution
The journey

What the journey involved

  1. The significant minority investment

    Jamie participated as a principal in a significant minority investment in the advertising company. This established the investment and the platform from which the acquisition and organic growth strategy could be pursued.

  2. Acquiring competitors

    The business pursued a roll-up through the acquisition of competitors. Jamie helped drive that transaction-led growth, gaining direct experience of using acquisitions to build a larger business from an established platform.

  3. Growing the existing business

    Organic growth initiatives ran alongside the acquisitions. The strategy therefore involved developing the existing business as well as expanding through purchases, with both contributing to the journey towards exit.

  4. The international exit

    The journey culminated in a sale to a US company backed by private equity. The exit realised the investment following the significant minority investment and growth programme, delivering a 2x return in just over two years.

The journey in order

From investment to international exit

Acquisitions and organic growth ran alongside each other on the way to the sale.

2xInvestment return realised on exit, in just over two years01InvestmentSignificant minority investment as aprincipal02AcquisitionsRoll-up through the acquisition ofcompetitors03Organic growthInitiatives developing the existingbusiness04ExitSale to a US company backed by privateequity
  1. Investment: Significant minority investment as a principal
  2. Acquisitions: Roll-up through the acquisition of competitors
  3. Organic growth: Initiatives developing the existing business
  4. Exit: Sale to a US company backed by private equity
  5. 2x: Investment return realised on exit, in just over two years
Stages in order. No dates are shown.
Where it got to
2x
Investment return realised on exit (in just over two years)
US acquirer
Sale to a US company backed by private equity
Full investment journey
Significant minority investment through acquisitions and organic growth to exit

What that experience brings

Having committed capital and helped drive transactions for his own account, Jamie brings an investor’s perspective to acquisition and exit decisions. That experience informs how he works with clients weighing the opportunities, execution demands and financial consequences of buying, building and selling a business.

Call us before, not after.

If you are facing a decision like these, we should talk. The earlier the call, the more we can add. The first conversation costs nothing.